PR professionals are being bombarded daily with pitches for template social media release (SMR) services, often by the same companies - PR Newswire, Businesswire, et al - who distribute traditional press releases to the media.
Perhaps as a result of this, we’re increasingly seeing social media releases used instead of traditional press releases. This isn’t necessarily all [...]
Entries in 'Commenting'
Has the Social Media Release Killed the Press Release?
May 12th, 2008 by Jeremy · 3 Comments
The Interwebs; putting dog food ads in front of dog owners
March 10th, 2008 by Matt Rebeiro · 3 Comments
Yup, these are pretty much the words of David Verklin, chief executive of Carat Americas, an ad agency in the Aegis Group. I’ve just been reading an article over at news.com (yes, yes, Murdoch is evil) which was very interesting. Apparently comScore has this week discovered that between the big 5 of Yahoo, Google, Microsoft, [...]
KUDOS: Road testing a social media acronym
February 19th, 2008 by Leo Ryan · 12 Comments
At last night’s chinwag I road tested a bit of thinking we’ve been doing in the form of a snappy acronym; KUDOS.
Essentially it’s a framework that we’ve been using to understand how social media activities work, don’t work and should work. Quite simply it is a set of qualities that we look for in a [...]