RMM

One of the quirkier start-ups to have gained coverage from SXSW Interactive is the fun, augmented-reality style Stickybits.
Launched by Seth Goldstein and Billy Chasen, it’s an app which allows you to attach videos, messages, pictures (or any digital media, really) to anything in the real world with a barcode. Giving an example, one of its [...]

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I have a couple of potential issues with crowdsourced advertising. Now, I should first make clear that I am not referring to UGC that is subsequently used for marketing purposes. Lord knows, there’s been enough material out of Nike alone to show how effective and imaginative this can be.
No, what i’m specifically referring to is [...]

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I’ve been thinking about the type of stimulus or fuel we use to develop ideas for social activities. I think there are two places to look:
1. Resources created within an organisation as a result of product development and business management.
These resources can be reused, re-purposed or re-assembled - and then shared with media, customers or [...]

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For a decent long while now i’ve had a post-it on my desk saying “Social media makes the best puppet show solution”. I mean this and mean it pretty much literally. The puppet in question being he of Compare the Market Meerkat, Aleksandr.
Yes, yes yes, i’m coming to the party late and yes, yes, yes, [...]

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We’re constantly thinking about the best way to foster creativity regarding the use of social technologies (particularly by our clients and their customers), and how to link this creative process seemlessly to the strategic part of our process. It sounds so simple…
Below I’ve reproduced a slide from Tim Berners-Lee’s presentation on the Semantic Web and [...]

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