This post introduces our approach to understanding audience needs; the three headed cerberus of content, functionality and dialogue. The full essay is a part of a report that has been written for Contagious, extracts of which can be downloaded for free here. Readers of the report have been asked to contribute examples of brands fulfilling these needs. Please take a read [...]
Entries in 'Customer conversations'
Executive Business Coach Class
November 22nd, 2007 by Iain MacMillan · 2 Comments
On one of my stranger online meanderings, I chanced upon the writings and services of Irene Leonard. I’ve got enough to think about at the moment in terms of professional improvement having just done by Myers Briggs test (ENTJ, by the way), so it wasn’t her coaching courses that I found of interest.
It was her [...]
User-Generated Content has a Flavour (Part the Second)
November 15th, 2007 by Dan O'Connor · 4 Comments
Back in June I somehow managed to bring myself to write about Doritos’ X-13D campaign, in which the inexplicably popular snack product asked fans to name their mystery new flavor. Winners (though that may not be an entirely accurate description) were crowned with the title of ‘Flavor Master’ and awarded a year’s supply of Doritos [...]
Prince: My Vague Suspicions Confirmed
November 7th, 2007 by Dan O'Connor · 2 Comments
Let us turn our attention now to the world of funk, dear friends, wherein we find tiny purple pervy popster Prince all a-twitter (but not, as this story will make clearer than a cold martini on a winter’s morning, a twitter-er, as it were). Apparently, Paisley Park’s most famous midget is sore vexed that his [...]
If Chillies Were a Brand…
October 3rd, 2007 by Dan O'Connor · 2 Comments
… then they would have had a really, really odd day in terms of their online buzz.
First of all this morning the noxious fumes from a burning pot of Nam Prik Pao, the fiery Thai chilli dip, caused the evacuation of several streets in Soho, London. Disaster! The Chilli brand is now associated with nefarious [...]