PR professionals are being bombarded daily with pitches for template social media release (SMR) services, often by the same companies - PR Newswire, Businesswire, et al - who distribute traditional press releases to the media.
Perhaps as a result of this, we’re increasingly seeing social media releases used instead of traditional press releases. This isn’t necessarily all [...]
Entries in 'Influencer marketing'
Has the Social Media Release Killed the Press Release?
May 12th, 2008 by Jeremy · 3 Comments
A survey of ten leading online conversation monitoring companies
April 22nd, 2008 by Ben · 12 Comments
We recently carried out a survey of conversation monitoring agencies as part of our work on a report for Contagious, some free extracts of which can be viewed here.
In recent years several companies have emerged to provide insights into the levels of online conversational activity around their clients. These companies use a widely varying mix [...]
Social media and the political process
March 14th, 2008 by Jezza · 1 Comment
Greetings from San Francisco, a lunatic leftie enclave, or the sole remaining pocket of sanity in a morally bankrupt nation (depending on whether and how far you hang to the left or to the right).
The brains trust here at RMM is exploring the applicability of the now-famous KUDOS approach (have you been paying attention there [...]
On Harriet Klausner (or Everyone Hates Harold Bloom)
March 7th, 2007 by Dan O'Connor · 1 Comment
On who? Harriet Klausner is Amazon.com’s no.1 customer reviewer. She has reviewed 13000 books for the site. Even being generous and assuming that she’s been stalking Jeff Bezos reviewing books from day one of Amazon, that’s about three books a day. But let’s not be generous - most days, she posts something like a dozen [...]
Blog Product Placement
June 16th, 2006 by Mat Morrison · No Comments
Dan at Jack Of All Blogs notes a new “brute force” SEO tactic: “a marketer with an ecom site finds a bunch of blogs [...] and offers them some cash to write an ad in a post, with a link back to the advertiser’s site.” Combine this with Onalytica’s citation-indexing and there’s the beginning of [...]