I have a couple of potential issues with crowdsourced advertising. Now, I should first make clear that I am not referring to UGC that is subsequently used for marketing purposes. Lord knows, there’s been enough material out of Nike alone to show how effective and imaginative this can be.
No, what i’m specifically referring to is [...]
Entries in 'KUDOS'
Challenges in crowdsourcing ads
March 29th, 2010 by Iain MacMillan · 1 Comment
Sourcing social fuel
January 6th, 2010 by Iain MacMillan · 1 Comment
I’ve been thinking about the type of stimulus or fuel we use to develop ideas for social activities. I think there are two places to look:
1. Resources created within an organisation as a result of product development and business management.
These resources can be reused, re-purposed or re-assembled - and then shared with media, customers or [...]
Data: It’s all Tim Berners-Lee can think about
September 15th, 2009 by Matt Rebeiro · 2 Comments
No, i’m not alking about the android from Star Trek played by Brent Spiner, i’m talking about real honest to goodness data. Facts, stuff, information, numbers - you know.
Iain and I attended a talk at the Science Museum Last night (part of their centenary celebration) by Tim Berners-Lee talking about the origins and future of [...]
Social Media Best Practice
April 16th, 2009 by Leo Ryan · 2 Comments
In June we’re running a workshop for ISBA members on ‘Maximising and evaluating your social media opportunities’ (you can book here). We thought that this article might help to explain some of the background to why and how brands can use social media. We originally wrote the article for The World Advertising Research Council as [...]
Tony Hawk cracks the Twitter Easter Egg
April 14th, 2009 by Matt Rebeiro · No Comments
Tony Hawk, known to many for his obscenely popular video game series but famous really for doing stuff like this has, like so many celebrity types, adopted Twitter as the go-to medium for connecting with his fans. However, this Easter weekend @tonyhawk went all out setting his 375,000+ fans a huge Easter Egg hunt in [...]