I really did pick the long straw in terms of categories. You’re onto a winner when you can pick out a two minute Will Ferrell comedy masterpiece to show and discuss with your audience. There was some lively discussion and plenty of disagreement on what was interesting, what works, what doesn’t and what’ll be big [...]
Entries in 'Measurement'
Laptopdance: results from the ‘entertainment’ jury
November 8th, 2008 by Iain MacMillan · No Comments
The changing face of the Creator, Contributor and Consumer
October 23rd, 2008 by Matt Rebeiro · No Comments
Typically when we think about audiences (certainly online audiences) we think about how there are Creators, Contributors and Consumers. Indeed recently myelf and Iain have been doing work around the various platforms, actions and activities these three groups might involve themselves in. Up until now we’ve been working with the model that these three groups [...]
IAB KUDOS presentation uploaded to Slideshare
October 20th, 2008 by Leo Ryan · No Comments
As promised (ages ago) the KUDOS presentation that I gave at the IAB in September is now loaded and available here on Slideshare.
On Privacy: Thinking about the Ethics of Social Media
October 5th, 2008 by Dan O'Connor · 6 Comments
(Last week Tom asked me, as a part of his current series of blog posts, to consider the ethical ramifications of making scheduling information available through social media. What follows below is an attempt to begin to think more generally about the ethics of social media, specifically the essential notion of privacy.)
From Facebook’s almost surreally [...]
Social media and KUDOS at the IAB
September 17th, 2008 by Leo Ryan · No Comments
R*M recently joined the IAB and accordingly have been asked to join the Social Media Council. As a result we’re contributing a chapter to their new handbook on the subject. Our contribution will cover the holy grails of planning, measuring and predicting the impact of social media campaigns. In many ways its the same KUDOS [...]