This is the third and final in a series of posts looking at people’s decision making behaviours regarding cinema visits in the age of social media, compared with our behaviours ten years ago. You can read the first post in this series here and the second post here.
Following post 2 where I [...]
This is the second in a series of posts looking at people’s decision making behaviours regarding cinema visits in the age of social media, compared with our behaviours ten years ago. You can read the first post in this series here.
I would like to start off by thanking everyone who took my survey. I shall [...]
When asked to choose a research topic, I was genuinely interested in tracing how people made specific choices say, 10 years ago, and how one would go about doing the same today with the aid of social media. Hence, taking a very basic - but nevertheless deeply embedded in social media example - films, [...]
The work we do at RMM is data driven. However, data is only half the battle - we still need a taxonomy around which we can frame our data. In social media, typically we deal with a lot of audience data. For audience data we’ve always deferred to Forrester’s social technographics which groups audiences around [...]
A frequently reported element of the forthcoming General Election is how Twitter is being employed by the various parties and candidates to communicate with the masses. Of course there are plenty of other social technologies being used, but it’s our 140 character friend that seems to be a media favourite - I read a great [...]