RMM

I struggled to keep my marmalade and toast down on Sunday morning as I read all about England’s favourite potato-faced striker indulging (allegedly) in the scoring of a different kind of goal during the season break last summer.
Apart from making me wish he would stop scoring these type of ‘own goals’ and get on with [...]

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This is the third and final in a series of posts looking at people’s decision making behaviours regarding cinema visits in the age of social media, compared with our behaviours ten years ago. You can read the first post in this series here and the second post here.

Following post 2 where I [...]

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With the news that Foursquare has now notched up it’s first ‘million check-ins in one day‘, it’s with little surprise that there’s an increasing number of new apps and services attempting to horn in on Foursquare’s fairly lucrative racket. But rather than go toe-to-toe with the heavyweight champion of the check-in, these latest services are [...]

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This month sees the launch of yet more marketing campaigns in the auto sector leveraging social media technologies to build awareness and interest.  Hot on the heels of Peugeot’s RCZ “It chooses you” campaign and Toyota’s “Swagger Wagon” video, Lexus are looking to take advantage of the increasing ease with which people can share their [...]

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Just a few days ago, my colleague Matt wrote a post around how TV spectators are using Twitter to make watching programmes a shared experience . He concludes:
Smart broadcasters should be sitting up and taking note. All this conversation - all this buzz - acts as a great place to identify advocacy. In [...]

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