PR professionals are being bombarded daily with pitches for template social media release (SMR) services, often by the same companies - PR Newswire, Businesswire, et al - who distribute traditional press releases to the media.
Perhaps as a result of this, we’re increasingly seeing social media releases used instead of traditional press releases. This isn’t necessarily all [...]
Entries in 'Media'
Has the Social Media Release Killed the Press Release?
May 12th, 2008 by Jeremy · 3 Comments
Venice Festival of Media considers social media
April 15th, 2008 by Leo Ryan · 1 Comment
Our man in Venice, Mark Palmer reported in by SMS this morning from the Venice Festival of Media. A vote was taken yesterday on “How central will social media sites be to your marketing?” The results?
Critical: 10%
Important: 39%
Unsure: 22%
Minimal: 22%
No role: 7%
It is interesting to note that the question was about social media sites, unsure [...]
Social Media and UK Politics, Part II: The Lame Chicken and the Apathetic Egg
March 27th, 2008 by Jeremy · 3 Comments
The low level of online political engagement in the UK cannot solely be the responsibility of UK politicians, disappointing though their attempts to climb aboard the fast-moving social media train may have been.
(Consultants are allowed to use phrases like “fast-moving social media train” once before being fired - Ed.)
It’s certainly more complicated than that. For all that [...]
YouTube Awards fail to impress
March 25th, 2008 by Matt Rebeiro · No Comments
Whilst Maggie and Dan have been extolling the virtues of the new breed of online video headed by Hulu, 4OD, BBC iPlayer et al I’ve been back to thinking about where online video all began: YouTube.
It appears as though this past week heralded the announcement of the winners for the second annual YouTube Awards. You [...]
The Future of Digital Media, apparently.
February 13th, 2008 by Ben · 3 Comments
At least, the future according to the voice of The Count from Sesame Street: