RMM

Just a thought: whilst one’s standing in a social network (i.e. their authority and influence) is undoubtedly important, surely equally so is the quality of the(ir) social network?
Today’s question then: is it better to be a big fish in a small pond or a small fish in a big pond? …digitally speaking, of course.

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I’ve been spending some time, as of late, thinking about how we, as a company, understand various social media platforms (namely Facebook, Twitter etc…). This process has involved looking at a number of factors:

What the social media platform is for (as defined by the creators)
What the social media platform is actually used for (as defined [...]

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Where earlier posts in this series  (here and here) used Forrester’s POST methodology to give some brief thoughts on leveraging various social media technologies as marketing media, I’m going to break with this shortlived tradition whilst addressing the marketing potential of LinkedIn. There are 2 reasons for this:

LinkedIn is just a social network: the medium, [...]

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I’m not entirely sure what to make of this post over at The Daily Beast. On the one hand I can understand why Howard Bragman was upset to have his Facebook account suspended, on the other hand he sounds like a bit of a muppet. After the jump I’ll elaborate…

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For brands, social media presents the useful opportunity to have a conversation with your customers. These conversations can be good ways of getting feedback, doing research, and promoting new products. They can also be incredibly useful in times of brand crisis. Actually talking to your customers whilst your brand is alternatively setting fire to the [...]

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