I’ve been spending some time, as of late, thinking about how we, as a company, understand various social media platforms (namely Facebook, Twitter etc…). This process has involved looking at a number of factors:
What the social media platform is for (as defined by the creators)
What the social media platform is actually used for (as defined [...]
This research from McKinsey Quarterly reminds us with “6 Ways to Make Web 2.0 Work” that social technologies are for more than just marketing.
But why do we need reminding?
Here’s my six reasons we’re obsessed with the ‘media’ in social media (based purely and speculatively on my own very particular biases)
The communications bit is scary enough [...]
Another post in an ongoing if somewhat casual campaign to demonstrate that there’s nothing new in the world - its all just a bit lot faster and now has acronyms. This post is prompted by news on the radio this morning that the Christmas classic ‘Oh Come All Ye Faithful’ is in fact not a call [...]
Forrester, the independent technology and market research company, have asked Ryan*MacMillan to throw them a Laptopdance at their Consumer Marketing Forum EMEA 2008 & Financial Services Forum EMEA 2008. It’s being held on the 6th and 7th of November at the Riverbank Park Plaza Hotel.
As a social media agency we are obviously inclined to look [...]
Google have added to their webopoly with the release of Lively, a virtual environment which can be embedded in a web page. Put simply, Lively allows you to interact with other avatars in a 3D space á la Second Life, but without undergoing the rigmarole of a standalone application. Interestingly enough, this is getting close [...]