I caught up with Marc Johnson during the week and we had a chat about data planners being the new creatives. Out of this came a number of ideas, but I’ll start by sharing a few interetsing examples and lets see where it winds up.
An example I’ve used a few times is a piece by [...]
While Japan was often seen as slow in introducing the PC into the household, it has been the global leader in telecommunications and is a few years ahead of Europe and the US in several areas. One of these areas is the use of mobile devices to consume web content. A recent study by comScore put [...]
Backing up our article in the newsletter just released by our friends over at Contagious Magazine, here is the scorecard from which I devised a KUDOS score of 33 (out of 50) for the Skype Nomad campaign.
Speaking personally, I love the campaign, albeit viewed through the filter of a raging jealousy for the Nomad’s adventures. [...]
Is it just me or is there a lot of talk these days about Quick Response codes? QR codes have been a huge success in Japan, not so elsewhere but that may be about to change. As handset technology improves we may see an increase in the use of inbuilt barcode scanners and their reappearance [...]
From the worldwide quest to digitize all books (see below), here’s another way in which you and I can exert a tiny effort to collaborate on solving a greater cause.
Stumbling through the ether yesterday, I noticed that the CAPTCHA (get this: “Completely Automated Public Turing test to tell Computers and Humans Apart”) I had [...]