Taken from Media and Marketing, 21st November 2007:
Digital marketing consultancy RMM has repositioned itself as a social media specialist in order to ‘help brands get involved in their audience’s conversations’. The move coincides with a series of business wins including a WWF campaign to promote its carbon footprint calculator and a National Centre for Languages [...]
Entries in 'News'
RMM repositions and makes two appointments
November 22nd, 2007 by Iain MacMillan · Comments Off
New media trends: please discuss
October 25th, 2007 by Leo Ryan · 3 Comments
Next Wednesday, October 31st at the Great Eastern Dining Rooms, I’m chairing a panel of Australians who work in London in new media to discuss current new media trends and how they are impacting business. The event is free but you do need to register.
The kind souls who have agreed to do this include:
Caitlin Ryan, [...]
Sad face; happy face
September 27th, 2007 by Iain MacMillan · 2 Comments
It is with great sadness that RMM say ‘goodbye, good luck and don’t look back’ to Matt Rebeiro. Matt has been with us for most of the summer, but has responsibly/foolishly decided to return to college to complete the final year of his degree and re-open the doors of RaW 1251AM, where Matt is station [...]
Sony Blu-Ray Case Study
September 1st, 2007 by Iain MacMillan · Comments Off
Taken from Contagious Magazine, 31st August 2007:
Sony has created a campaign embracing experimentation and branded utility online through the creative commons license and a variety of widgets and online videos to promote its new Blu-ray Disc Player.
The campaign has been overseen by digital strategists RMM London, and will build slowly, with exclusive access to content [...]
Sony attempts to recreate Bravia success for Blu-ray player launch
August 31st, 2007 by Iain MacMillan · Comments Off
From New Media Age, 30th August 2007:
Sony Entertainment is looking to replicate the social media phenomenon of its Sony Bravia campaign with the launch of a major campaign for its Blu-ray HD brand. Sony is set to kick off a social media campaign to engage bloggers, forums and social networks in a bid to create [...]