Customer service is arguably one of the most intriguing elements of running a successful operation, given that:
it can impact on, and be impacted by, every department in the organisation
different customers may perceive the same level of customer service quite differently
in today’s marketplace social technologies mean that everyone can see what you’re doing
I’ve [...]
Leon, the chain of rather charming fast food eateries serving up tasty things for Londoners’ lunches has a branch at the Bluefin Building not more than 5 minutes walk from RMM towers. Naturally I frequent it on a semi-regular basis (heck, that’s a lie, we have their menu pinned up on our notice board…). Anyhoo, [...]
In June we’re running a workshop for ISBA members on ‘Maximising and evaluating your social media opportunities’ (you can book here). We thought that this article might help to explain some of the background to why and how brands can use social media. We originally wrote the article for The World Advertising Research Council as [...]
The launch of The Guardian’s Open Platform is an interesting move to create a network beyond their own capabilities / audience. By opening up their content and data to be used by third party developers they then plan to then sell / serve ads against the resulting applications / audience.
Its a great idea and as [...]
Many people are very familiar with Threadless however I wondered how many people are aware of a similar service called ‘My Soti’?
Its the essentially the same deal as Threadless although this is much more targeted to designers (in terms of creating content) so the quality of the designs is (I believe) much higher. As a [...]