PR professionals are being bombarded daily with pitches for template social media release (SMR) services, often by the same companies - PR Newswire, Businesswire, et al - who distribute traditional press releases to the media.
Perhaps as a result of this, we’re increasingly seeing social media releases used instead of traditional press releases. This isn’t necessarily all [...]
Entries in 'Online PR'
Has the Social Media Release Killed the Press Release?
May 12th, 2008 by Jeremy · 3 Comments
How to Run for Political Stardom
May 8th, 2008 by Ben · 2 Comments
Several recent posts on this blog have criticised the (lack of) social media creativity in UK politics. Many comparisons have been made between ours and the slick US online political campaigns. Turn now, if you will, to the liberal land of the Danes for how to really do it well.
Danish PM, Anders Fogh Rasmussen, is, [...]
A survey of ten leading online conversation monitoring companies
April 22nd, 2008 by Ben · 12 Comments
We recently carried out a survey of conversation monitoring agencies as part of our work on a report for Contagious, some free extracts of which can be viewed here.
In recent years several companies have emerged to provide insights into the levels of online conversational activity around their clients. These companies use a widely varying mix [...]
YouTube Awards fail to impress
March 25th, 2008 by Matt Rebeiro · No Comments
Whilst Maggie and Dan have been extolling the virtues of the new breed of online video headed by Hulu, 4OD, BBC iPlayer et al I’ve been back to thinking about where online video all began: YouTube.
It appears as though this past week heralded the announcement of the winners for the second annual YouTube Awards. You [...]
Hitler laments the demise of HD-DVD
January 15th, 2008 by Leo Ryan · 2 Comments
Perhaps I only find this hilarious because I spent last year working on the Blu-ray campaign for Sony but its been sent to me by two people (thanks Mat) this afternoon so maybe there’s something more to it. Interestingly neither Hitler nor The Guardian cared much about which format was technically better, both focussing instead [...]