Our latest article for Contagious magazine has seen us dip our KUDOS toes into the world of publishing.
The Other Side, a new, free monthly magazine aimed at London’s Northern Line underground commuters, has built an accompanying online community on social network, Webjam. Our Contagious article uses the KUDOS planning framework to see how the activity [...]
Entries in 'Product launch'
The Other Side: News from the Northern Line
June 24th, 2008 by Iain MacMillan · No Comments
They put ‘cool’ in inverted commas…
June 10th, 2008 by Dan O'Connor · 1 Comment
“Our goal is simple”, declare the boys over at truththroughaction.org, thereby raising the possibility that they are, too. But we carp needlessly, for their goal is a lofty one:
to engage young voters in an innovative and cost effective way, providing them with the sort of entertaining content that reminds them that being Democrat is “cool,” [...]
Get Skype, Nomadder Where
May 15th, 2008 by Ben · Comments Off
Backing up our article in the newsletter just released by our friends over at Contagious Magazine, here is the scorecard from which I devised a KUDOS score of 33 (out of 50) for the Skype Nomad campaign.
Speaking personally, I love the campaign, albeit viewed through the filter of a raging jealousy for the Nomad’s adventures. [...]
Encyclopedia Britannica: The new Wikipedia
April 21st, 2008 by Matt Rebeiro · No Comments
I’m at university. Ergo half of everything I have ever written ever has been copied and pasted from Wikipedia. Students don’t read any more, we surf, we google, we wiki-search we use Jstor we will do ANYTHING to avoid picking up a book. This has meant that such institutions as Encyclopedia Britannica have been taking [...]
Reasons why I like Radiohead. Or, user-generated pricing.
October 1st, 2007 by Matt Rebeiro · 4 Comments
Radiohead are brilliant. Fact. The lastest in a long line of reasons for me liking Radiohead is this rather exciting peice of news: the price for downloading their new album - In Rainbows released October 10th - is entirely up to you. Thats right, you choose how much to pay for it. Seriously.
This is officially [...]