A few weeks ago I blogged about the increasing use of social media in the automotive industry. The majority of these examples involved encouraging individuals to share some information about the brand via a social technology such as Facebook. I came across another example of this recently at the Westfield Shopping Centre at the weekend [...]
Entries in 'Product launch'
Simon in a MINI and how social media can replace traditional engagement models
August 2nd, 2010 by simonlp · No Comments
ONE Vote 2010 launch
April 14th, 2010 by Luke Bishop · No Comments
We took the short walk over Waterloo Bridge and up to Leicester Square for the launch of ONE Vote 2010 at the Future Gallery on Tuesday evening , and we’re happy to report a good time was had by all.
Online journos, new media types and volunteers of the charity organisation turned up to the ridiculously minimalist space [...]
BBC open the greatest virtual museum in the world
January 21st, 2010 by simonlp · No Comments
You may have recently seen a stylistic trailer on BBC TV for their “History of the World in 100 Objects” initiative - the one with a man jumping over a bull…
Anyway, the supporting website went live a couple of days ago, and they’d done enough to compel me to take a visit.
We talk a lot [...]
Defining social objectives & metrics by job function
December 11th, 2009 by Iain MacMillan · 3 Comments
Over the past 12 months we have increasingly described what we do as “helping businesses implement social technologies” rather than stating we advise on, and implement, social media activities. Our experience has taught us that the implementation of social technologies can benefit multiple job, or business, functions - such as customer service, R&D, operations, HR [...]
TRV$DJAM discover that tweeting is the new micropayment
June 1st, 2009 by Matt Rebeiro · 2 Comments
Never did I think that my love of all things Travis Barker would find there way on to the pages of the Ryan*MacMillan blog and yet it is with great pleasure that today I can! The reason? Well, Travis and his pal Adam Goldstein - a duo better known as TRV$DJAM - famed for their [...]