RMM

With the news that Foursquare has now notched up it’s first ‘million check-ins in one day‘, it’s with little surprise that there’s an increasing number of new apps and services attempting to horn in on Foursquare’s fairly lucrative racket. But rather than go toe-to-toe with the heavyweight champion of the check-in, these latest services are [...]

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Festival season is underway in the UK, with the mother of all of them, Glastonbury, kicking off this week. And anyone who’s had the chance to go will know what a fabulous myriad of colour and experience the festival has to offer. Two things struck me when I first went last year:

Just how many different [...]

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A while back I posted some thoughts on how social media -  and in particular location based services - might shape the future of property buying. Today i’m back in similar territory but this time considering education, and in particular how one selects a university, especially if one is thinking of applying to a university [...]

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This month sees the launch of yet more marketing campaigns in the auto sector leveraging social media technologies to build awareness and interest.  Hot on the heels of Peugeot’s RCZ “It chooses you” campaign and Toyota’s “Swagger Wagon” video, Lexus are looking to take advantage of the increasing ease with which people can share their [...]

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Just a few days ago, my colleague Matt wrote a post around how TV spectators are using Twitter to make watching programmes a shared experience . He concludes:
Smart broadcasters should be sitting up and taking note. All this conversation - all this buzz - acts as a great place to identify advocacy. In [...]

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