In response to the demands of planning and evaluating social media campaigns we’ve developed a framework for managing this. KUDOS is an acronym that reminds us of what attributes a piece of social media activity should display if it is to be successful. It should be Knowledgeable, Useful, Desirable, Open and Sharable. And it needs […]
Entries in 'Social media'
KUDOS: A planning and evaluation framework for social media marketing
May 13th, 2008 by Leo Ryan · 2 Comments
Has the Social Media Release Killed the Press Release?
May 12th, 2008 by Jeremy · No Comments
PR professionals are being bombarded daily with pitches for template social media release (SMR) services, often by the same companies - PR Newswire, Businesswire, et al - who distribute traditional press releases to the media.
Perhaps as a result of this, we’re increasingly seeing social media releases used instead of traditional press releases. This isn’t necessarily all […]
How to Run for Political Stardom
May 8th, 2008 by Ben · 2 Comments
Several recent posts on this blog have criticised the (lack of) social media creativity in UK politics. Many comparisons have been made between ours and the slick US online political campaigns. Turn now, if you will, to the liberal land of the Danes for how to really do it well.
Danish PM, Anders Fogh Rasmussen, is, […]
A survey of ten leading online conversation monitoring companies
April 22nd, 2008 by Ben · 9 Comments
We recently carried out a survey of conversation monitoring agencies as part of our work on a report for Contagious, some free extracts of which can be viewed here.
In recent years several companies have emerged to provide insights into the levels of online conversational activity around their clients. These companies use a widely varying mix […]
Press Army
April 20th, 2008 by Gregu · 1 Comment
Mina-san Konbanwa. Sorry for the delay in getting up and running. Two months in Australia sapped the Japanese work ethic out of me and it has taken a while to get back up to speed. Hope to have more to do with all of you very soon. Wanted to tell you about UltraSuperNew ,an interactive […]