While Japan was often seen as slow in introducing the PC into the household, it has been the global leader in telecommunications and is a few years ahead of Europe and the US in several areas. One of these areas is the use of mobile devices to consume web content. A recent study by comScore put [...]
Entries in 'Social media'
Get Skype, Nomadder Where
May 15th, 2008 by Ben · Comments Off
Backing up our article in the newsletter just released by our friends over at Contagious Magazine, here is the scorecard from which I devised a KUDOS score of 33 (out of 50) for the Skype Nomad campaign.
Speaking personally, I love the campaign, albeit viewed through the filter of a raging jealousy for the Nomad’s adventures. [...]
MeasurementCamp - Measuring Social Media by Collaboration
May 14th, 2008 by Ben · 1 Comment
Having missed the first one, I was glad to make it to the second MeasurementCamp this morning. Around 20 of us met above a pub in Soho to plot how we can work together to improve the measurement of social media. We identified three broad and popular issues at the start before splitting into groups [...]
KUDOS: A planning and evaluation framework for social media marketing
May 13th, 2008 by Leo Ryan · 10 Comments
In response to the demands of planning and evaluating social media campaigns we’ve developed a framework for managing this. KUDOS is an acronym that reminds us of what attributes a piece of social media activity should display if it is to be successful. It should be Knowledgeable, Useful, Desirable, Open and Sharable. And it needs [...]
Has the Social Media Release Killed the Press Release?
May 12th, 2008 by Jeremy · 3 Comments
PR professionals are being bombarded daily with pitches for template social media release (SMR) services, often by the same companies - PR Newswire, Businesswire, et al - who distribute traditional press releases to the media.
Perhaps as a result of this, we’re increasingly seeing social media releases used instead of traditional press releases. This isn’t necessarily all [...]