Entries in 'Social media'

Free online conversation tracking tools article on Twist Image

August 17th, 2008 by Leo Ryan · 1 Comment

In keeping with our current theme of looking at free online conversation measurement tools a post on Twist Image. While we’ve covered the six tools that Mitch mentions in our Contagious article there are a couple of new and potentially interesting ones mentioned in the comments including;

Filtrbox for tracking “mainstream news, blogs and other online content [...]

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A little Background on SMFA (aka Social Media Footprint Analysis)

August 3rd, 2008 by Iain MacMillan · 1 Comment

A couple of posts ago, I described what some of us here at R*M term Social Media Footprint, and talked a little about what might be termed Social Media Footprint Analysis. In this post I’ll elaborate on what Social Media Footprint Analysis might be, why we all need it, and how this relates to a [...]

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Social Media Footprint

July 7th, 2008 by Iain MacMillan · 11 Comments

People seem to be talking more about footprints nowadays. It used to be that superstitious folk would see them and speculate about what sort of creature had created them (Yeti, anyone?!). Recently, the footprint that seems most talked about is one’s carbon footprint. The implication being that this indicates the impact that we have on [...]

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The Other Side: News from the Northern Line

June 24th, 2008 by Iain MacMillan · No Comments

Our latest article for Contagious magazine has seen us dip our KUDOS toes into the world of publishing.
The Other Side, a new, free monthly magazine aimed at London’s Northern Line underground commuters, has built an accompanying online community on social network, Webjam. Our Contagious article uses the KUDOS planning framework to see how the activity [...]

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They put ‘cool’ in inverted commas…

June 10th, 2008 by Dan O'Connor · 1 Comment

“Our goal is simple”, declare the boys over at truththroughaction.org, thereby raising the possibility that they are, too. But we carp needlessly, for their goal is a lofty one:
to engage young voters in an innovative and cost effective way, providing them with the sort of entertaining content that reminds them that being Democrat is “cool,” [...]

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