With every new social media service there are new ways for audiences to connect and share information. But we’ve always had the means to make these connections in the offline world, through town hall meetings, conferences and casual conversations. Some organisations are managing to blend the best of both of these new online and traditional [...]
Entries in 'Social media'
Free online conversation tracking tools article on Twist Image
August 17th, 2008 by Leo Ryan · 1 Comment
In keeping with our current theme of looking at free online conversation measurement tools a post on Twist Image. While we’ve covered the six tools that Mitch mentions in our Contagious article there are a couple of new and potentially interesting ones mentioned in the comments including;
Filtrbox for tracking “mainstream news, blogs and other online content [...]
A little Background on SMFA (aka Social Media Footprint Analysis)
August 3rd, 2008 by Iain MacMillan · 1 Comment
A couple of posts ago, I described what some of us here at R*M term Social Media Footprint, and talked a little about what might be termed Social Media Footprint Analysis. In this post I’ll elaborate on what Social Media Footprint Analysis might be, why we all need it, and how this relates to a [...]
Social Media Footprint
July 7th, 2008 by Iain MacMillan · 11 Comments
People seem to be talking more about footprints nowadays. It used to be that superstitious folk would see them and speculate about what sort of creature had created them (Yeti, anyone?!). Recently, the footprint that seems most talked about is one’s carbon footprint. The implication being that this indicates the impact that we have on [...]
The Other Side: News from the Northern Line
June 24th, 2008 by Iain MacMillan · No Comments
Our latest article for Contagious magazine has seen us dip our KUDOS toes into the world of publishing.
The Other Side, a new, free monthly magazine aimed at London’s Northern Line underground commuters, has built an accompanying online community on social network, Webjam. Our Contagious article uses the KUDOS planning framework to see how the activity [...]