Entries in 'Stories'

Fish / Barrels / Shotguns

March 19th, 2010 by Dan O'Connor · No Comments

As Gilbert Gottfried once said of roasting Chevy Chase, ‘Making fun of Chevy is like shooting fish in a barrel. Dead fish’.
Much the same sentiments then, gentle readers, as I needlessly post this link to Nestle’s Facebook page.

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Digital PR, conversation topics and how SEO can help

March 18th, 2010 by Matt Rebeiro · No Comments

Oftentimes in client meetings you can, as a social media ninja, find yourself being asked to identify influencers or influential locations which the brand could enter in to dialogue with. Social media outreach, digital PR - call it what you will, it all boils down to finding people and places to have a conversations with/in.
We [...]

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6 music, communities and influential voices

March 3rd, 2010 by Shona Ghosh · 1 Comment

So it seems that the BBC has ignored a public backlash and announced that it will axe 6 Music and the Asian Network. The official announcement only came yesterday, but a swirl of rumours over the weekend led to a social media campaign propagated by the same people behind the Rage Against the Machine Christmas [...]

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Six types of social media activity

February 25th, 2010 by Iain MacMillan · No Comments

As part of our remit as members of the IAB’s social media council, we’ve been working with our fellow council members Brad and Henry on an updated version of our original social media activity framework. You can read the new post on the IAB’s social media blog.
Okay, so there were originally four activities and now [...]

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Google explains your error, mortal.

February 17th, 2010 by Dan O'Connor · No Comments

Naturally, I had begun to write a post this weekend about l’affaire Buzz and the attendant privacy concerns, but alas I was rather beaten to the punch by seven or eight million other people. So, no post from me explaining how Google Buzz marked little more than the further erasure of the line between your [...]

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