PR professionals are being bombarded daily with pitches for template social media release (SMR) services, often by the same companies - PR Newswire, Businesswire, et al - who distribute traditional press releases to the media.
Perhaps as a result of this, we’re increasingly seeing social media releases used instead of traditional press releases. This isn’t necessarily all […]
Entries in 'Stories'
Has the Social Media Release Killed the Press Release?
May 12th, 2008 by Jeremy · No Comments
How to Run for Political Stardom
May 8th, 2008 by Ben · 2 Comments
Several recent posts on this blog have criticised the (lack of) social media creativity in UK politics. Many comparisons have been made between ours and the slick US online political campaigns. Turn now, if you will, to the liberal land of the Danes for how to really do it well.
Danish PM, Anders Fogh Rasmussen, is, […]
The Endless Battle Between Closed and Open Systems
May 1st, 2008 by Ben · No Comments
The internet was founded by geeks who wanted to share ideas and data with each other. Though nobody foresaw the size of the internet’s success, the conception of what is now the largest resource in history was an act of social behaviour. The internet was never branded, there was no business plan, and I don’t […]
Future trends for social media
April 22nd, 2008 by Leo Ryan · 1 Comment
Throughout our recently released Contagious report, we’ve been examining the current social media landscape and asking just how we can measure the types of activities that are going on there. In looking at this world of blogs, podcasts, forums, wikis, crowdsourcing, and endless conversations, it is possible also to detect some new developments. In this […]
A survey of ten leading online conversation monitoring companies
April 22nd, 2008 by Ben · 9 Comments
We recently carried out a survey of conversation monitoring agencies as part of our work on a report for Contagious, some free extracts of which can be viewed here.
In recent years several companies have emerged to provide insights into the levels of online conversational activity around their clients. These companies use a widely varying mix […]