Festival season is underway in the UK, with the mother of all of them, Glastonbury, kicking off this week. And anyone who’s had the chance to go will know what a fabulous myriad of colour and experience the festival has to offer. Two things struck me when I first went last year:
Just how many different [...]
If you’re a brand or advertiser, you might well be rethinking your presence on Facebook. Given the public backlash over privacy, will the muck currently flying around stick partially to your brand?
Unlikely, unless your company happens to campaign around open source/privacy issues. In which case, you’ll be wanting to head to the start-up/upstart Diaspora. But [...]
Everyone’s tuning into the wireless if the latest RAJAR figures are anything to go by. 46.5 million of us tune in on a weekly basis - pretty good going for a medium supposedly doomed by its flashy younger brother, television. Of particular note are the listening figures around particular radio personalities -with Chris Evans attracting [...]
One of the great ways to make any brand page on Facebook look professional and, well, ‘branded’ was designing a customised landing tab. Simple in appearance and in programming requirements, it could be an excellent doorway into the brand’s social activities on Facebook. Done well, it could enhance perceptions of the brand. See the oft-quoted [...]
I’ve been reading some very interesting commentary over the last few weeks regarding McKinsey’s article on word-of-mouth equity (such as this and this). It’s interesting stuff, putting aside the fact that they’re arguably trying to re-brand “social capital” as “word-of-mouth equity”.
And it’s useful - particularly during those conference panels or client meetings when you know [...]