I’m so excited right now I felt I had to let the blogosphere know why: I have recently received my long awaited invite to the closed beta testing of QuakeLive - a game that has the potential to utterly revolutionise the way we play games online.
Entries in 'Stories'
BoardReader: An effective tool for searching through the message boards
November 24th, 2008 by Adam · 1 Comment
During my time at R*M I have been conducting a lot of research around conversations, and a site that has been of great help during this process has been BoardReader.
It allows you to search within message boards, for relevent conversations; providing you with clear and concise information that is hard to find using other search [...]
Annals of the Unexpected: AIG conversation with Daily Kos
November 23rd, 2008 by Dan O'Connor · 2 Comments
For brands, social media presents the useful opportunity to have a conversation with your customers. These conversations can be good ways of getting feedback, doing research, and promoting new products. They can also be incredibly useful in times of brand crisis. Actually talking to your customers whilst your brand is alternatively setting fire to the [...]
Friendship
November 20th, 2008 by Matt Rebeiro · 3 Comments
Friendship is something key in social media - along with family it is the strongest connection you can have to another person. Understanding how such strong relationships work is important to our understanding of interaction in the social media space. Thats a big topic however, and not the focus of this afternoon’s post. No, instead [...]
Motrin, we at R*M feel your pain.
November 20th, 2008 by Adam · No Comments
http://www.youtube.com/watch?v=BmykFKjNpdY
I had never heard of Motrin before the start of this week, which is to be expected because they are a brand that is aimed at mothers and children; and as a 24-year-old male, I probably fall outside of their target audience. However, due to their new (and hastily withdrawn) ad campaign, I now know [...]