RMM

For a decent long while now i’ve had a post-it on my desk saying “Social media makes the best puppet show solution”. I mean this and mean it pretty much literally. The puppet in question being he of Compare the Market Meerkat, Aleksandr.
Yes, yes yes, i’m coming to the party late and yes, yes, yes, [...]

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Incredible little gadget from yet another talented team at the MIT media lab.

“Siftables are cookie-sized computers with motion sensing, neighbor detection, graphical display, and wireless communication.”
Their intuitive ‘pick-up-and-play’ interface provides endless possibilities from simply spelling out words or learning maths to a much more sophisticated music machine.
Oh, and I love the use of the gone-but-not-forgotten [...]

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I caught up with Marc Johnson during the week and we had a chat about data planners being the new creatives. Out of this came a number of ideas, but I’ll start by sharing a few interetsing examples and lets see where it winds up.
An example I’ve used a few times is a piece by [...]

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PR professionals are being bombarded daily with pitches for template social media release (SMR) services, often by the same companies - PR Newswire, Businesswire, et al - who distribute traditional press releases to the media. 
Perhaps as a result of this, we’re increasingly seeing social media releases used instead of traditional press releases.  This isn’t necessarily all [...]

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We’ve recently been looking at brand utility and how what a brand does online can be an actual embodiment of its brand values. Put simply - can brands be useful online in the same way that their products, services and brand are useful in the real world? It has started to take me down a [...]

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