I caught up with Marc Johnson during the week and we had a chat about data planners being the new creatives. Out of this came a number of ideas, but I’ll start by sharing a few interetsing examples and lets see where it winds up.
An example I’ve used a few times is a piece by [...]
PR professionals are being bombarded daily with pitches for template social media release (SMR) services, often by the same companies - PR Newswire, Businesswire, et al - who distribute traditional press releases to the media.
Perhaps as a result of this, we’re increasingly seeing social media releases used instead of traditional press releases. This isn’t necessarily all [...]
We’ve recently been looking at brand utility and how what a brand does online can be an actual embodiment of its brand values. Put simply - can brands be useful online in the same way that their products, services and brand are useful in the real world? It has started to take me down a [...]
It’s true. I can’t help myself. Over the last year or so, I seem to have developed an unexplainable love of Matt Damon films. Is it the lack of emotion? Is it the single facial expression? Is it the fact that he gets paid $29M per movie? I mean, The Good Shepherd was really long, [...]
We’ve been thinking recently about what we do as relating to conversations. Nothing new there really. The ‘interactive’ in interactive media should give us a clue as to the back and forth or dialogue nature of digital. So I was having a shuftie around the Net to see what there was around the idea of [...]