Ryan MacMillan

As Ireland’s national broadcaster RTE are constantly looking for ways to use innovative technology to deliver programming content. We worked with the Commissioning Editor of youth network DEN to explore the potential of various online technologies for engaging young audiences.

“In such a fast moving environment, we find it enormously helpful to have access to outside expertise to work with us to quickly assess the potential of new technologies and make decisions about their suitability.”

Sheila de Courcy, Commissioning Editor, Young Peoples Programmes, RTÉ

RMM helped CILT, the National Centre for Languages, develop the framework for a website that will support the Supplementary Schools community languages teaching and learning initiative. Key to this scheme’s success will be facilitating collaboration and knowledge share amongst participants. Sarah Cartwright, Programme Manager at CILT, said:

RMM has helped us develop a better understanding of how to create a platform that will foster online collaboration between supplementary and maintained sector schools. RMM have proved very approachable, good listeners and highly sensitive to the needs of the public sector. Their prompt and thoughtful advice to date has contributed to the rapid development of our concept of our website.

RMM is developing digital activity plans to raise awareness of WWF’s One Planet campaign, and recruit campaign activists. Said Anthony Fields, Senior Campaigns Officer:

We worked with RMM to review both the positioning and marketing of our online Ecological Footprint Calculator. We chose RMM because of their collaborative approach and understanding of the potential of online. As a result we re-evaluated how the calculator was being positioned and developed some innovative marketing ideas which we will be rolling out in coming months.

RMM worked with Time Life Europe to help them make improvements to their digital processes. Tina Hayward, European e-Commerce Manager stated:

By auditing and analysing our current partner relationships and digital marketing processes, RMM helped us deliver considerable cost savings.

We’ve been working for a number of months with Discovery Channel EMEA on an online product development brief. On working with RMM, James Gilbey, Creative Director, stated:

We’re in a time when everyone is scratching their digital heads and afraid to commit or test the water. RMM helped us to organise and focus our thinking, without patronising, regarding the development of new digital products and services.Their programme of workshops, research, best practice and sheer knowledge of innovative thinking generated a whole host of thoughts and ideas that our team and RMM are now pushing forward.”