RMM

Leon, the chain of rather charming fast food eateries serving up tasty things for Londoners’ lunches has a branch at the Bluefin Building not more than 5 minutes walk from RMM towers. Naturally I frequent it on a semi-regular basis (heck, that’s a lie, we have their menu pinned up on our notice board…). Anyhoo, my eating habits aside, this Monday I headed over for a tub of hummus and a box of their chilli con carne (new to the menu, I believe) and was a wee bit underwhelmed with it. I tweeted my dislpleasure and, well, see for yourself what happened…

Yup, Leon are in on the act; using Twitter as a customer service channel: checking the twit-waves (like airwaves) and jumping in to mitigate negative buzz with offers of free grub. This is just the kind of sensible implementation of Twitter in to a brand’s social media framework that we advocate here at RMM: listen to what your audience are saying about you and where relevant respond. It’s simple, honest, good buzz management. @wahaca is another stellar example of a London eatery listening and responding well.

HOWEVER, however, @Henry_Leon isn’t some poor social media schmuck in a back room somewhere fielding endless tweets. Goodness no, he’s the co-founder and CEO of Leon. How do you like them apples?! Yes, the boss is leading from the front and actively listening to what people are saying about his brand and responding to his company’s audience. In fact, he’s even written about his approach to customer service in The Guardian. If only more CEO’s were like Henry…

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As Ireland’s national broadcaster RTE are constantly looking for ways to use innovative technology to deliver programming content. We worked with the Commissioning Editor of youth network DEN to explore the potential of various online technologies for engaging young audiences.

“In such a fast moving environment, we find it enormously helpful to have access to outside expertise to work with us to quickly assess the potential of new technologies and make decisions about their suitability.”

Sheila de Courcy, Commissioning Editor, Young Peoples Programmes, RTÉ

RMM helped CILT, the National Centre for Languages, develop the framework for a website that will support the Supplementary Schools community languages teaching and learning initiative. Key to this scheme’s success will be facilitating collaboration and knowledge share amongst participants. Sarah Cartwright, Programme Manager at CILT, said:

RMM has helped us develop a better understanding of how to create a platform that will foster online collaboration between supplementary and maintained sector schools. RMM have proved very approachable, good listeners and highly sensitive to the needs of the public sector. Their prompt and thoughtful advice to date has contributed to the rapid development of our concept of our website.

RMM is developing digital activity plans to raise awareness of WWF’s One Planet campaign, and recruit campaign activists. Said Anthony Fields, Senior Campaigns Officer:

We worked with RMM to review both the positioning and marketing of our online Ecological Footprint Calculator. We chose RMM because of their collaborative approach and understanding of the potential of online. As a result we re-evaluated how the calculator was being positioned and developed some innovative marketing ideas which we will be rolling out in coming months.

RMM worked with Time Life Europe to help them make improvements to their digital processes. Tina Hayward, European e-Commerce Manager stated:

By auditing and analysing our current partner relationships and digital marketing processes, RMM helped us deliver considerable cost savings.