Backing up our article in the newsletter just released by our friends over at Contagious Magazine, here is the scorecard from which I devised a KUDOS score of 33 (out of 50) for the Skype Nomad campaign.
Speaking personally, I love the campaign, albeit viewed through the filter of a raging jealousy for the Nomad’s adventures. [...]
Entries in 'Tool development'
Get Skype, Nomadder Where
May 15th, 2008 by Ben · Comments Off
MeasurementCamp - Measuring Social Media by Collaboration
May 14th, 2008 by Ben · 1 Comment
Having missed the first one, I was glad to make it to the second MeasurementCamp this morning. Around 20 of us met above a pub in Soho to plot how we can work together to improve the measurement of social media. We identified three broad and popular issues at the start before splitting into groups [...]
KUDOS: A planning and evaluation framework for social media marketing
May 13th, 2008 by Leo Ryan · 10 Comments
In response to the demands of planning and evaluating social media campaigns we’ve developed a framework for managing this. KUDOS is an acronym that reminds us of what attributes a piece of social media activity should display if it is to be successful. It should be Knowledgeable, Useful, Desirable, Open and Sharable. And it needs [...]
Encyclopedia Britannica: The new Wikipedia
April 21st, 2008 by Matt Rebeiro · No Comments
I’m at university. Ergo half of everything I have ever written ever has been copied and pasted from Wikipedia. Students don’t read any more, we surf, we google, we wiki-search we use Jstor we will do ANYTHING to avoid picking up a book. This has meant that such institutions as Encyclopedia Britannica have been taking [...]
Press Army
April 20th, 2008 by Gregu · 1 Comment
Mina-san Konbanwa. Sorry for the delay in getting up and running. Two months in Australia sapped the Japanese work ethic out of me and it has taken a while to get back up to speed. Hope to have more to do with all of you very soon. Wanted to tell you about UltraSuperNew ,an interactive [...]