Mina-san Konbanwa. Sorry for the delay in getting up and running. Two months in Australia sapped the Japanese work ethic out of me and it has taken a while to get back up to speed. Hope to have more to do with all of you very soon. Wanted to tell you about UltraSuperNew ,an interactive [...]
Entries in 'Tool development'
KUDOS: Road testing a social media acronym
February 19th, 2008 by Leo Ryan · 12 Comments
At last night’s chinwag I road tested a bit of thinking we’ve been doing in the form of a snappy acronym; KUDOS.
Essentially it’s a framework that we’ve been using to understand how social media activities work, don’t work and should work. Quite simply it is a set of qualities that we look for in a [...]
Stop Spam. Read Books.
February 19th, 2008 by Ben · 5 Comments
From the worldwide quest to digitize all books (see below), here’s another way in which you and I can exert a tiny effort to collaborate on solving a greater cause.
Stumbling through the ether yesterday, I noticed that the CAPTCHA (get this: “Completely Automated Public Turing test to tell Computers and Humans Apart”) I had [...]
Want to save the planet? Turn your heating up.
November 26th, 2007 by Ben · 1 Comment
A friend complained to me the other day that her housemate never lets her turn the heating up, suggesting she just wears a jumper instead. Did this no-nonsense solution stem from her housemate’s rugged origins on his dad’s farm or a concern for the environment, I asked her. “No, no,” she replied, “I really think [...]
How to get your customers to engage with your brand whilst improving your product
November 14th, 2007 by Dan O'Connor · No Comments
Offer them $1,000,000.