At last night’s chinwag I road tested a bit of thinking we’ve been doing in the form of a snappy acronym; KUDOS.
Essentially it’s a framework that we’ve been using to understand how social media activities work, don’t work and should work. Quite simply it is a set of qualities that we look for in a [...]
Entries in 'Tool development'
KUDOS: Road testing a social media acronym
February 19th, 2008 by Leo Ryan · 12 Comments
Stop Spam. Read Books.
February 19th, 2008 by Ben · 5 Comments
From the worldwide quest to digitize all books (see below), here’s another way in which you and I can exert a tiny effort to collaborate on solving a greater cause.
Stumbling through the ether yesterday, I noticed that the CAPTCHA (get this: “Completely Automated Public Turing test to tell Computers and Humans Apart”) I had [...]
Want to save the planet? Turn your heating up.
November 26th, 2007 by Ben · 1 Comment
A friend complained to me the other day that her housemate never lets her turn the heating up, suggesting she just wears a jumper instead. Did this no-nonsense solution stem from her housemate’s rugged origins on his dad’s farm or a concern for the environment, I asked her. “No, no,” she replied, “I really think [...]
How to get your customers to engage with your brand whilst improving your product
November 14th, 2007 by Dan O'Connor · No Comments
Offer them $1,000,000.
My wife’s balloons
November 13th, 2007 by Leo Ryan · 4 Comments
Emma’s company Gail’s has an annual Garden Party, to celebrate the end of Summer and get the word out about their bakery and bread shop up in Hampstead. One of the things they do to promote the Garden Party is to produce a mountain of Gail’s branded helium ballons. Working on a stall on the [...]