The latest edition of BBC Click is a great view for anyone interested in peer reviews and the continued problems online with astroturfing (i.e. faked reviews). Even with clever algorithms and spam bots a lot still gets through the net (not least via Google reviews). This, as the artice on BBC Click demonstrates, can cause [...]
Entries in 'Word-of-mouth marketing'
Peer reviews, astroturfing and the increasing importance of user-curated advice networks
July 19th, 2010 by Matt Rebeiro · No Comments
RMM Briefing: Twitter Places
June 22nd, 2010 by Shona Ghosh · 2 Comments
What is it?
Last week, Twitter announced Twitter Places in a major step towards location. Places isn’t a new platform, but an added functionality which allows you to ‘tag’ your Twitter updates with a location.
Auto sector continues to seek support from online communities
June 1st, 2010 by simonlp · 1 Comment
This month sees the launch of yet more marketing campaigns in the auto sector leveraging social media technologies to build awareness and interest. Hot on the heels of Peugeot’s RCZ “It chooses you” campaign and Toyota’s “Swagger Wagon” video, Lexus are looking to take advantage of the increasing ease with which people can share their [...]
McKinsey’s social theory is better than its practice
May 21st, 2010 by Iain MacMillan · 1 Comment
I’ve been reading some very interesting commentary over the last few weeks regarding McKinsey’s article on word-of-mouth equity (such as this and this). It’s interesting stuff, putting aside the fact that they’re arguably trying to re-brand “social capital” as “word-of-mouth equity”.
And it’s useful - particularly during those conference panels or client meetings when you know [...]
TRV$DJAM discover that tweeting is the new micropayment
June 1st, 2009 by Matt Rebeiro · 2 Comments
Never did I think that my love of all things Travis Barker would find there way on to the pages of the Ryan*MacMillan blog and yet it is with great pleasure that today I can! The reason? Well, Travis and his pal Adam Goldstein - a duo better known as TRV$DJAM - famed for their [...]