Never did I think that my love of all things Travis Barker would find there way on to the pages of the Ryan*MacMillan blog and yet it is with great pleasure that today I can! The reason? Well, Travis and his pal Adam Goldstein - a duo better known as TRV$DJAM - famed for their [...]
Entries in 'Word-of-mouth marketing'
Social Media Best Practice
April 16th, 2009 by Leo Ryan · 2 Comments
In June we’re running a workshop for ISBA members on ‘Maximising and evaluating your social media opportunities’ (you can book here). We thought that this article might help to explain some of the background to why and how brands can use social media. We originally wrote the article for The World Advertising Research Council as [...]
Two “viral” letters from Virgin and Canon
February 16th, 2009 by Leo Ryan · 2 Comments
Recently there has been a lot of commentary about a scathing (and hilarious) letter of complaint written by a disgruntled Virgin passenger. I had it sent to me as a PDF in an email on January 23rd and it finally hit the mainstream media on Feb 16th. It’s as good an illustration as any that [...]
Publishers using social media to assist sales
January 28th, 2009 by Leo Ryan · No Comments
Continuing the publishing theme it is interesting to see both an actual and an imagined instance of publishers harnessing social media to increase revenues.
The first instance was reported last week in Mediapost “Federated Media Publishing has cut staff as part of a strategic shift toward “conversational marketing” at the expense of traditional display ads.” CEO [...]
The Daily Beast is unleashed in the UK
January 14th, 2009 by Leo Ryan · 5 Comments
As of today we will be helping to promote Tina Brown’s latest venture, The Daily Beast. We’ll be letting various bloggers and media outlets know when there is a story of interest on The Daily Beast. So watch for a wave of tweets, posts and status updates on stories ranging from the speficially London relevant [...]