Entries in 'Word-of-mouth marketing'

KUDOS: A planning and evaluation framework for social media marketing

May 13th, 2008 by Leo Ryan · 10 Comments

In response to the demands of planning and evaluating social media campaigns we’ve developed a framework for managing this. KUDOS is an acronym that reminds us of what attributes a piece of social media activity should display if it is to be successful. It should be Knowledgeable, Useful, Desirable, Open and Sharable. And it needs [...]

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KUDOS: Road testing a social media acronym

February 19th, 2008 by Leo Ryan · 12 Comments

At last night’s chinwag I road tested a bit of thinking we’ve been doing in the form of a snappy acronym; KUDOS.
Essentially it’s a framework that we’ve been using to understand how social media activities work, don’t work and should work. Quite simply it is a set of qualities that we look for in a [...]

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Free stuff from Contagious Magazine

January 10th, 2008 by Leo Ryan · No Comments

In part to announce that we *will* be revisiting our 2007 predictions as Dan promised and in part to let you know that we are working on a project (to be announced in coming weeks) with the lovely people at Contagious; here’s something left over from the Contagious Santa Bag; a free, yes ‘FREE’ report [...]

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The Social Job Market

January 9th, 2008 by Leo Ryan · 2 Comments

A looong time ago I used to work at Lateral where we had the Levi’s account, which was run on the client side by Helene. Helene now works at Lego and there is a job on offer there. So Helene has emailed a stack of her old contacts and they have then done things like [...]

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More social crack from Linkedin

January 8th, 2008 by Leo Ryan · No Comments

Linkedin have just added a new feature; add your photo to your profile. So my mates are adding their photos. Which gives Linkedin something new to put into their emails to me about all of my friends and contacts and the things they have been updating. Well its not like they all went out and [...]

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