Another post in an ongoing if somewhat casual campaign to demonstrate that there’s nothing new in the world - its all just a bit lot faster and now has acronyms. This post is prompted by news on the radio this morning that the Christmas classic ‘Oh Come All Ye Faithful’ is in fact not a call [...]
Entries in 'Word-of-mouth marketing'
Everything old is new again: Yuletide Easter Eggs & a Jacobite MMPOG
December 18th, 2008 by Leo Ryan · 1 Comment
Notes from the Forrester Consumer Marketing Forum
December 13th, 2008 by Leo Ryan · No Comments
Matt referred to the Forrester POST approach to social media. Forrester has been coming up a bit in our conversations since we attended their conference a few weeks ago. I have been meaning to post my top line out takes from the confeernce by way of thanks, reference and just verification; its real if its [...]
Presenting the ‘Monday Morning Metric’
December 1st, 2008 by Matt Rebeiro · 2 Comments
This may or may not prove to be a successful initiative but since a) I’ve just found a useful metric I want to share with y’all and b) i really like the aliteration of ‘Monday Morning Metric’ I would like to announce the inaugural ‘Monday Morning Metric. (Cue excessive fan-fares…)
This Monday’s metric comes from eMarketer [...]
Social media and KUDOS at the IAB
September 17th, 2008 by Leo Ryan · No Comments
R*M recently joined the IAB and accordingly have been asked to join the Social Media Council. As a result we’re contributing a chapter to their new handbook on the subject. Our contribution will cover the holy grails of planning, measuring and predicting the impact of social media campaigns. In many ways its the same KUDOS [...]
KUDOS: A planning and evaluation framework for social media marketing
May 13th, 2008 by Leo Ryan · 22 Comments
In response to the demands of planning and evaluating social media campaigns we’ve developed a framework for managing this. KUDOS is an acronym that reminds us of what attributes a piece of social media activity should display if it is to be successful. It should be Knowledgeable, Useful, Desirable, Open and Sharable. And it needs [...]