Ryan MacMillan

So, it’s about ten to seven in the evening of the 26th October 2007 here in the USA and the “most emailed” story at the BBC is the three-and-a-half-year-old news that Coca Cola’s Dasani is really just purified tap water.
So, where’s that suddenly come from again, eh?
Maybe it’s the brand equivalent of the goat [...]

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… then they would have had a really, really odd day in terms of their online buzz.
First of all this morning the noxious fumes from a burning pot of Nam Prik Pao, the fiery Thai chilli dip, caused the evacuation of several streets in Soho, London. Disaster! The Chilli brand is now associated with nefarious [...]

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We’ve been thinking recently about what we do as relating to conversations. Nothing new there really. The ‘interactive’ in interactive media should give us a clue as to the back and forth or dialogue nature of digital. So I was having a shuftie around the Net to see what there was around the idea of [...]

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Blogs and Bulletin Boards: Differences, Similarities and Uses (HealthCareVox)
Health-focussed, but otherwise broadly-applicable summary of the respective strengths and weaknesses of the two channels.
(tags: health blogs forum community)

The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures
Contains a v. useful two-stage model of factors leading to the forwarding of a communication
(tags: wom model)

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I’m pulling together a set of definitions for various activities that I think get confused. Generally speaking, I think that clear shared definitions and terms help. I don’t think that any of my definitions are clear, or shared right now. But I’d like to encourage a little debate about this.
There’s a very useful set of [...]

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