Ryan MacMillan

Via: Ad Age and i-boy.com

Apparently, this (fairly simple and attractive) film received “Better ROI From YouTube Video Than Super Bowl Spot”, but as I’m too cheap to subscribe to Ad Age, I can’t read the whole article. It’s interesting to think, though, that Unilever may have considered placing an ad for Dove in a Super Bowl break. As far as I know, these cost a lot, and are a good way of reaching mostly men.

Fortunately for them, their agency (O&M Canada) is smart, and placed the ad on YouTube instead. For free. Saving the client $2.5m or so.

Meanwhile, back at home, Claire Beale gave Grey’s mildly-mindless Stefane Monzon Remington viral coverage in Monday’s Independent. While she’s clearly right to call it “pretty yuck and mildly offensive” (who, after all, are they targeting with this nonsense?), can she really be correct when she says that with “2.5m unique views over the last month”, it has “broken all seeding records”? Whose records are these? Leo is very upset; “Last year my ‘Balls’ were viewed 7m times.” he tells me modestly.