Ryan MacMillan

As Station Manager at RaW I receive A LOT of emails and requests to help promote new student (web) start ups. I’m afraid to say the majority are tantamount to spam. So, it was refreshing this week during the Warwick University Societies Fair to be approached by a chap who actually has a start up worth listening to…

Idio Magazine is, to put it bluntly, what Last FM is to online radio. This is no bad thing. You see Idio Mag takes your musical preferences and gives you a weekly, nay, daily music magazine that makes NME look sooooooooo like, 2 minutes ago. Infact so close is the Last FM comparison that Idio have in fact pre-empted this inevitable comparison and joined forces with Last FM - not to mention iLike, Mog and mystrands - so all your music preference history can be migrated to shape the e-zine you receive without you having to go in and teach yet another website/web-app your predilections. What this means is you get articles, photos, tour dates and album releases from the bands you actually care about.

Gone are the days where music companies can pay their bands way into NME, Kerrang, Q and Rolling Stone. No longer will ‘whack’ bands enjoy exposure they simply don’t deserve. And maybe one day, just maybe, Lilly Allen can bugger off.

So, whilst I plot the downfall of music as we know it (with Radiohead’s help) you should all go try out Idio Magazine*.

*(They want 100,000 sign-ups by Christmas)