IKEA Stockholm

By Mat Morrison August 31st, 2006
In Stories

IKEA event at Old BillingsgateHere’s a link to Mitch Benn’s MySpace page. Listen to the IKEA track while you’re reading this story for added atmosphere.The world's smallest artic

Faris invited Leo and me to the launch of IKEA’s Stockholm range last night. Hundreds of bouncers and paparazzi of dubious provenance, a tiny black artic with outriders, actress-stroke-models, cheesy presenter, red carpet and cocktails. But we had to go home to work.

I’ve just realised that there was a competition for these tickets, and that we won. Just goes to show. Most competition mechanics suck. So, it seems, do eBay mechanics

Audiences are tricky.

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