IKEA Stockholm
By Mat Morrison August 31st, 2006
In Stories
Here’s a link to Mitch Benn’s MySpace page. Listen to the IKEA track while you’re reading this story for added atmosphere.
Faris invited Leo and me to the launch of IKEA’s Stockholm range last night. Hundreds of bouncers and paparazzi of dubious provenance, a tiny black artic with outriders, actress-stroke-models, cheesy presenter, red carpet and cocktails. But we had to go home to work.
I’ve just realised that there was a competition for these tickets, and that we won. Just goes to show. Most competition mechanics suck. So, it seems, do eBay mechanics
Audiences are tricky.
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