RMM

I want quickly to catalogue a new trend in the R*M vernacular: ‘invisible i-pod’. Taken from a comment Jeremy made its quickly been adopted as slang for ‘a really brilliant talking point’.

Influencer (and community) relations require brands to supply really engagaing talking points (talking point no-less that display all the virtues our very own KUDOS framework). Thus, if brands want to steer the conversation the way they’d like or get widespread coverage they need to have a talking point that is going to set the blogosphere alight. An example of such a talking point would be, you guessed it, the release of an invisible ipod.