links for 2007-04-12
By Mat Morrison April 12th, 2007
In Networking · New technologies · del.icio.us
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The original case study for User Generated Advertising. Not an excuse to get audiences to make your next ad, though.
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More famous case studies for user generated advertising
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I still believe that “viral” is an effect, not a channel or execution format. I believe that anyone who encourages advertisers to “forget about you, your product or your company” is missing the point of promotional spend. But there’s some gold here
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Where I live. Flash meta-map interface to Google Earth, MS Virtual Earth, Yahoo! Maps and more. By Paul Neave
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