New media trends: please discuss
By Leo Ryan October 25th, 2007
In Blogging · News · Social media · Stories · Trading
Next Wednesday, October 31st at the Great Eastern Dining Rooms, I’m chairing a panel of Australians who work in London in new media to discuss current new media trends and how they are impacting business. The event is free but you do need to register.
The kind souls who have agreed to do this include:
Caitlin Ryan, Executive Creative Director for Proximity London (declaration of interest - she’s my sister)
Tim Ireland, Blogger and consultant for www.bloggerheads.com
Colleen Aubrey, Senior Manager, Business Development for Amazon UK
Brad Hopkins, Manager for Macquarie Bank and developer of the new online strategy for European Directories
Danielle Long, Journalist for New Media Age
Here are some of the questions we’ll be pondering on the night - please feel free to add you twopence worth to the dialog;
1. Where are you seeing the most interesting uses of new media?
2. Do you think the most fundamental change is happening with the consumer and how they consume new media or with the brands and how they use new media to communicate?
3. What has been the most significant trend in new media that companies should be aware of?
4. What are the greatest opportunities that companies face as a result of the changing media landscape?
5. What are the greatest threats that companies face as a result of the changing media landscape?
6. What is the most obvious trick that companies routinely miss in new media?
7. What media do you think new media will eventually make extinct?
8. What significance will the mobile internet have on businesses and how they use the internet?
9. Facebook or Linked in - what’s your networking tool of choice and why?
10. Have you ever thought about using Second life for a client - and if so what the hell were you thinking?
11. Social networks as a marketing environment - what do you think brands can do in here and how would they measure their success or otherwise?
12. The internet creates instant communications - but are brands ready for this this?
13. The internet enables / creates transparency - to what degree is this forcing / encouraging CSR policies in name and in reality?
1 Carri Craver // Oct 27, 2007 at 5:21 am
I think one of the biggest trends that is bound to happen is in improving the process for allowing consumers to access the new media they want without having to wade through everything they don’t. I recently attended the Podcast & New Media Expo in California and Jim Louderback (former editor in chief of PC Magazine) said that the current biggest hurdle in the podcast industry is allowing users to find and consume podcasts.
Right now it is too time consuming for the average user to consume the blogs and podcasts they might enjoy most. Simply finding the right ones is a challenge for the extremely tech savvy and impossible for an average consumer.
Once this hurdle is overcome, I suspect that traditional media will begin to see huge drops in its consumers (and advertisers) as the music industry has seen in recent years. The Long Tail is going to be in full effect sooner than we think.
My company is working on this problem. Our product easily matches a consumer to the podcast content they are likely to enjoy without making them look through huge directories. It is in Beta and users are very excited about the service.
http://www.mymediadj.com
Stop Searching. Start Listening.
2 Wendy McAuliffe // Oct 30, 2007 at 9:37 am
This seems like a great discussion - I wish I could come. Unfortunately it clashes with another event.
However, a subject that might be worth considering for discussion is the concept of authority within social media networks. From our experience, it’s something that few brands have got to grips with yet, as the idea of a blogger having more authority than a traditional online news outlet seems inconceivable to them! However if brands fail to appreciate this new hierarchy of influencers, over time it could have dramatic repercussions for the status/profile of their brand.
Hope it goes well!
3 Tim Ireland // Oct 30, 2007 at 5:23 pm
I agree with Wendy’s views on authority. It also need to be noted that many blogs out-perform the MSM in search engines. This can make all the difference, especially when the brown stuff hits the fan.
Which leads me to…
Simple, organic SEO is the ‘trick’ most companies routinely miss in new media. Very few people who do understand its significance act on it effectively.