Niche blog monitoring for music heads
By Leo Ryan July 29th, 2007
In Blogging · Customer experience · Politics · Sharing · Stories
Even when he's in Crete eating macrobiotic foods and stretching himself into unlikely positions, Mat Morrison is driving shareholder value forward at RMM. This link just in via Mat’s twitter: Hypem.com. The site follows blog conversations about music by tracking links to MP3 tracks. It then displays the tracks on its site and makes them available to listen to - by streaming not downloading. Users can buy most of the racks for download by linking to Amazon or iTunes. (And like all good Web2.0 services they have a blog badge). What especially appeals to me is the niche blog tracking - Technorati can show you what is being said about a specific topic but this has taken that focus and added a really useful function. I started to think about other niches it could be applied to; politics = spinm.com - but of course the really sweet thing about Hypem is the resulting stream of music. Who’d really want to consume the stream that would issue forth from spinm.com?
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