Ryan MacMillan

Aside from an opportunity to show a gratuitous shot of me at the beach on holidays - this is simply even more evidence that the team at Ryan MacMillan are always on the job. I am sitting on Sunshine Beach reading a copy of AdNews, the Australian version of Campaign. And an enjoyable read it was. So much so that when I got back to London I wanted to subscribe to their email newsletter. So I did. And then I unsubscribed.

I sent the team there an email explaining why;

“Hi AdNews

I just wanted to let you know why I have unsubscribed after receiving only one AdNews email newsletter. I live and work in London so I’m only partially interested in Australian advertising news - but I am certainly interested. I was back home recently and picked up a couple of copies to while away time on the beach and enjoyed reading them - so when I returned to the truly vile weather in London I thought I’d subscribe to the email newsletter to give myself a little reminder every now and again and to stay tangentially abreast of what’s happening back home. But I can’t - the intro paras and links take me to the same intro paras on your web site.

While this is something I’d possibly expect from specialist titles such as Ad Age China its certainly not the standard with other newsletters I get from marketing industry print titles - to whom I haven’t paid a subscription - such as US title Ad Age and Ad Age digital which give me full access to articles and an archive of all past articles. And really useful and interesting ones they are too - I know - because I’ve been able to read them!

What’s odd is that the AdNews Digital Watch title allows me to subscribe to an RSS feed and read all of the articles and comment on them - you know - just like a like a blog; useful, accessible and engaging.

So I just thought I’d let you know that I am unsubscribing because there is no point to the subscription.

I’ve cc’d Andrea (the editor) so that you know that your readers are having a frustrating experience and I’ve cc’d Sarah (ad sales) so that you know that you’re missing out on my traffic and the revenue it would have generated - okay not me specifically but the thousands of me’s that don’t subscribe or unsubscribe to the AdNews service because its pointless.

Love the mag - but I guess the next time I engage with the brand, read any of the content or generate any revenue for you will be when I am sitting up at Sunshine Beach this time next year.

I’d love a response as I’ll blog this on our agency blog: www.rmmlondon.com and as you know it’ll make better reading with a bit of reader engagement!

Regards - Leo

No response yet…