Oh, Nintendo, you are cunning. Cunning like the fox.
By Dan O'Connor November 14th, 2007
In Gaming · Online PR · Stories
Apparently, this Christmas, there will be a shortage of Nintendo Wii (Whatt he hell is the plural of Wii, anyway? Wiis? We?). This is in no way an attempt on the part of Nintendo to increase demand. Certainly not. Why ever would anyone think such a thing? In fact, suggesting that Nintendo are deliberately undersupplying is precisely the sort of cynicism that helps the terrorists win. So, let’s get this straight. It’s not a branding exercise, it’s not a publicity stunt. It’s just that Nintendo, one of the world’s most successful companies, forgot to make enough of the most popular games console in the world. Could’ve happened to anyone.
1 Matt Rebeiro // Nov 19, 2007 at 1:21 pm
Ordinarily I’d agree with you on this Dan. HOWEVER, the fact that Nintendo are actually turning a profit on every console they sell (unlike Micorsoft and Sony) i’d have thought they’d adopt an altogether more “make hay while the sun shines” approach to shifting units (not least because the readily abundant Xbox and PS3 are beginning to drop in price).
It only really helps a concole manufacturer to ‘manufacture’ a shortage when they are making a loss on each unit: that way they can keep the cost higher for longer (the argument being I assume that its still in high demand - never mind the fact its only due to a shortage which they enineered). Thus, they have a better shot at making back the outrageous R&D costs.
Or maybe i’m just being to nice…
2 Nintendo: Subtle like the fox… // Dec 8, 2007 at 7:19 pm
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