Online video: it’s more than another broadcast platform
By Leo Ryan September 19th, 2006
In Stories
With the advent of YouTube, Google Video and numerous other video hosting services we’ve all gone hog-wild over posting and sharing video online. Marketers have grabbed this oppportunity with both hands and are now posting their adverts online, hell we did it ourselves last year with the Bravia ‘Balls’ advert. But it can be so much more than just ‘push’.
Just like a YouTube or Google video this player from Nike enables users to embed the video into their site but also comes with additional Nike specific functionality; find a store, wallpapers created from the animation and a menu of other related Nike videos.
Sure, Nike will have to pay for the bandwidth, but what cost an immersive brand experience that takes the interest in the video and converts it into interest in the brand? So let’s not just use online as another place to stick our 30 sec TVCs; think about the interactivity your audience would enjoy and then go and actually create a dialogue with them.
(via Coolhunting)
1 Mat Morrison // Sep 20, 2006 at 12:29 am
The only thing that I’d fix about this is the fact that there’s no “share” functionality like there is on the YouTube player to let you send-to-a-friend, or embed it in your own pages.
To get the embed code, you need to hit the Nike logo (taking you to their Nike Labs site where you can grab the code to embed it in your MySpace page or blog.
This may mean that more people will visit the Nike site, of course; but it will certainly mean that fewer people will see the video…