Pjotro
By Mat Morrison July 7th, 2006
In Brand innovation · Social media · Stories
If you haven’t already seen it (I’m about two months late on this) check out Farfar’s Viral site for Nokia - cleverly trailed in today’s Popbitch to give it some more legs. At least, I hope Popbitch is being paid to run this…
A Russian, some breakdancing, some dogs, a pig:
http://tinyurl.com/o2a4y
http://www.myspace.com/pjotro_iammusic
What I like is the use of BoreMe, YouTube, and MySpace. Worth comparing to Crispin Porter + Bogusky’s Helga Feb ‘06 campaign for VW
The best bit? Farfar won a Lion at Cannes (for another project). Then one of their employees buried it - and lost it. Now Tom Eriksen wants it back (and he’s put it on YouTube, too…)
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