Presenting the ‘Monday Morning Metric’
By Matt Rebeiro December 1st, 2008
In Measurement · Word-of-mouth marketing
This may or may not prove to be a successful initiative but since a) I’ve just found a useful metric I want to share with y’all and b) i really like the aliteration of ‘Monday Morning Metric’ I would like to announce the inaugural ‘Monday Morning Metric. (Cue excessive fan-fares…)
This Monday’s metric comes from eMarketer and represents the results of a survey of 1,554 18-30 year old US College students showing what they find to be the most effective forms of advertising. Check out a pretty red graph after the jump…
*Apologies for blurriness
So as you can clearly see it turns out WoM is the most useful type of advertising according to US college students. And would you believe it but it just so happens that social media is rather good at running word of mouth campaigns. Hell, in fact i’m gonna say it: Ryan*MacMillan are rather good at running word of mouth campaigns online! It is, afterall, part of what we do.
1 Dan O'Connor // Dec 2, 2008 at 6:24 am
“So as you can clearly see it turns out WoM is the most useful type of advertising according to US college students”
- or - what we can see is that US college students *say* that WoM is the mosr useful type of advertising. What I want to know is what do they mean by ‘useful’? For what? When? And (most of all) to whom?
Love the idea of a Monday Morning Metric, though.
2 We practice what we preach… every other day // Dec 9, 2008 at 4:00 pm
[...] ok, ok… i’m sorry - ok? One week on from the inaugural ‘Monday Morning Metric‘ and I go and forget to do one for this past Monday. What is it they say about the best [...]