Sabotage
By Iain MacMillan September 2nd, 2007
In Customer experience · Networking · Social media · Stories
I still have a reasonably blanket suspicion of real brands getting involved in alternate reality worlds. Hence my general trepidation upon hearing about the chance to hang out with the Beastie Boys in There.com. Yellowcard and Lily Allen to follow. Mmm. Lovely.
Some feedback here. Seems like some people had a good time. And perhaps I shouldn’t be so quick to pass judgement. It’s a long time since either the Beastie Boys or There.com could be considered alternative.
1 Matt Rebeiro // Sep 2, 2007 at 11:37 pm
Hmmm, was this event called “To the 5 Bandwidths by any chance”?
Worst.Pun.Ever…