Ryan MacMillan

Our mates over at Acknowledgment have just finished a web site for the new Travis track ‘Selfish Jean’. It’s catholic with both a big and little ‘c’.

Little c its ambition by promoting a music track with activity including a web site, a charity angle, user generated content, this video that’s been seeded all over the web, and downloadable assets that users can pass on (ok - they’re only PDF’s - but they’re cute). Oh, and the video features Dimitri of The Daily Show doing a kind of sartorial Dylan placard thing.
Big C in its Papal inclusion of a confessional feature that allows users to confess to selfish acts and then repent by donating to a charity including NSPCC, Amnesty, Cancer research and Oxfam.

So go and confess your sins, and upload something and watch a video and donate to a charity and download something: www.selfishjean.com