Sony attempts to recreate Bravia success for Blu-ray player launch
By Iain MacMillan August 31st, 2007
In News · Press coverage · Stories
From New Media Age, 30th August 2007:
Sony Entertainment is looking to replicate the social media phenomenon of its Sony Bravia campaign with the launch of a major campaign for its Blu-ray HD brand. Sony is set to kick off a social media campaign to engage bloggers, forums and social networks in a bid to create a buzz around Blu-ray and the launch of the Blu-ray disc player. The overall campaign has been developed by digital planning consultancy Ryan Morrison & MacMillan (RMM).