The launch of The Guardian’s Open Platform is an interesting move to create a network beyond their own capabilities / audience. By opening up their content and data to be used by third party developers they then plan to then sell / serve ads against the resulting applications / audience.
Its a great idea and as [...]
Could an Open Platform cabal save publishing?
March 12th, 2009 by Leo Ryan · 2 Comments
Data planners are the new creatives
July 18th, 2008 by Leo Ryan · 1 Comment
I caught up with Marc Johnson during the week and we had a chat about data planners being the new creatives. Out of this came a number of ideas, but I’ll start by sharing a few interetsing examples and lets see where it winds up.
An example I’ve used a few times is a piece by [...]