For brands, social media presents the useful opportunity to have a conversation with your customers. These conversations can be good ways of getting feedback, doing research, and promoting new products. They can also be incredibly useful in times of brand crisis. Actually talking to your customers whilst your brand is alternatively setting fire to the [...]
Annals of the Unexpected: AIG conversation with Daily Kos
November 23rd, 2008 by Dan O'Connor · 2 Comments
KUDOS: Online, Offline, and In Your Backyard
August 22nd, 2008 by Jessica · 1 Comment
With every new social media service there are new ways for audiences to connect and share information. But we’ve always had the means to make these connections in the offline world, through town hall meetings, conferences and casual conversations. Some organisations are managing to blend the best of both of these new online and traditional [...]