The least social media you need for a campaign

I’ve been considering the very least amount of social media a brand needs to run a campaign effectively. I have decided it requires three elements:

Why these three? I’m glad you asked…

A blog to post developing stories about the campaign and share any assets from the campaign (video, audio, images) as well as a place to collect PR clippings.
Facebook because… well mainly because it’s a quick way to get lots of people on board as, let’s face it, a decent portion of most brands’ audiences are on Facebook. Having a fan page allows a brand’s audience to badge themselves as being part of the campaign as well as enabling them to interact with each other and allows the brand to regularly update them with new messages (messages they can pull in via the blog’s RSS - bingo!)
Twitter as it is a lightening quick way to get a message under lots people noses as well as provide a real time way to coordinate large groups of people. Oh, and once again you can syndicate all the blog content via Twitter.

What do people reckon: social media on a shoe string?!

1 Mat Morrison // Jan 26, 2010 at 6:46 pm

Couldn’t you just use the LAST Facebook Page and Twitter account you set up for the client? Ooh — and their existing blog? Do we *really* need to create a whole new set for each campaign?
2 Tweets that mention The least social media you need for a campaign -- Topsy.com // Jan 27, 2010 at 6:42 am

[...] This post was mentioned on Twitter by Matt Rebeiro, RMM . RMM said: Blogged: "The least social media you need for a campaign". http://www.rmmlondon.com/archive/the-least-social-media-you-need-for-a-campaign/ [...]
3 Matt Rebeiro // Jan 27, 2010 at 10:11 am

Agreed… depending on the size of the campaign.
4 Iain MacMillan // Jan 29, 2010 at 6:49 pm

Absolutely right. No need for new pages and feeds

And anyway, one shouldn’t be running ‘campaigns’ in social media. Unless you’re Obama, of course…
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