The Top 100 brands in social media
By Mat Morrison June 29th, 2007
In Branded content · Buzz/sentiment analysis · Stories
Interesting look from Immediate Future at the buzz share-of-voice and sentiment around top brands, and how this compares with the Interbrand Top Brands chart. Some good, simple background on “what is social media.” How robust are the numbers? What are the methodologies (especially for assessing sentiment?)
There are no comments yet...