Weird…
By Dan O'Connor October 26th, 2007
In Brand innovation · Stories · Word-of-mouth marketing
So, it’s about ten to seven in the evening of the 26th October 2007 here in the USA and the “most emailed” story at the BBC is the three-and-a-half-year-old news that Coca Cola’s Dasani is really just purified tap water.
So, where’s that suddenly come from again, eh?
Maybe it’s the brand equivalent of the goat news story that just won’t die…
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